![]() In this link between their identity and the food, they eat there is an extra layer of desirability and novelty and pasta is one of them.įirst, pasta connects with our childhood. If millennials did so by throwing pictures about their meals, and GenX was all about in which restaurant you would be seen, Ge nZ seems to connect more with the desire to eat foods that help them express who they are. It could relate to all of us, but GenZ relate their identity to what they eat. Dieticians, for example, have switched their perception about it using pasta associated with plant protein, vegan, fibre or whole wheat instead of eliminating it from the diet of their readers, they want to liberate them by using a positive tone especially now that gluten-free pasta or green pea pasta appeared in the market. After being tagged as a carb-heavy diet killer past has become a pantry saviour, a dish that can work as a base or a companion for multiple diets and flavours. Pasta has become a hero: it is shelf-stable, affordable, variable, family-friendly and prone to internet attention. Ready for more insights? We have plenty of it, down below □ Far from that, nutritionists and dieticians are now advocating for a more balanced diet and consumers, specially GenZ, are finding in pasta a new canvas to explore and get rid of the fear of cooking. We call it Pasta Fever! From being forbidden by keto lovers, looked like carbs were the new sugar enemy. ![]() Pasta has turned out to be on trend right now. ![]()
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